From static digital advertising to human-led brand presence

A campaign can have a person at its centre

Brands already use creators, ambassadors and experts in video. Life-size presentation brings that human content into a physical environment.

A useful boundary is to compare the Feelspace option with the simpler alternative. If an ordinary video call, recording or in-person visit will do the job just as well, there may be no reason to add another layer. Where a campaign can have a person at its centre materially improves the way the remote person can contribute, life-size presentation becomes a more purposeful choice.

Choose a role for the presenter

The person might introduce a launch, demonstrate a feature, explain a service or host a scheduled activation. A clear role prevents the display from becoming decoration.

There is also a consistency question. If the same idea will be used across several sites, teams or events, organisations should decide which parts must stay standard and which can adapt locally. In Advertising & Retail, choose a role for the presenter can often be designed as a repeatable core with room for genuine local interaction where that adds value.

Live and pre-recorded serve different needs

Prepared content offers control and repeatability, while live content allows questions and response.

There is also a consistency question. If the same idea will be used across several sites, teams or events, organisations should decide which parts must stay standard and which can adapt locally. In Advertising & Retail, live and pre-recorded serve different needs can often be designed as a repeatable core with room for genuine local interaction where that adds value.

Keep the brand experience coherent

Wardrobe, background, language, timing and physical placement should align with the wider campaign.

Preparation becomes easier when the session is broken into roles. The remote person needs to know what they are responsible for, the local host needs to know when to step in, and the audience needs a clear way to participate. Applied to “From static digital advertising to human-led brand presence”, that role clarity can make keep the brand experience coherent feel deliberate rather than improvised.

Avoid novelty for novelty's sake

The best use is where the life-size presenter makes the message clearer, more human or more useful.

It is also worth deciding in advance what success would look like. That may be useful questions answered, a workshop completed, a speaker contribution delivered, a family moment shared or a customer conversation started. For Advertising & Retail, the most meaningful measure is usually connected to the purpose of the session, not simply to how many people noticed the hologram.